4th UAE China Tyre & Auto Parts Expo

Fales Grand staff group photo in front of UAE China Tyre & Auto Parts Expo 2025 backdrop at Expo Centre Sharjah, following a successful event.

Fales Grand Drives Innovation at UAE China Tyre & Auto Parts Expo 2025: Paving the Future of Automotive & EV Mobility in the UAE

1. Introduction: Driving Forward – Fales Grand’s Vision at the UAE China Tyre & Auto Parts Expo 2025

The UAE has become a global nexus for innovation, luxury, and trade, with the automotive sector playing a pivotal role in its economy. Not just a participant, the UAE is shaping the future of e-mobility and smart transportation with ambitious strategies like Net Zero by 2050 and We the UAE 2031. These initiatives position the country as a leader in the regional and global automotive industry.

The 4th UAE China Tyre & Auto Parts Expo 2025, held from May 16 to 18 at the Expo Centre Sharjah, provided a strategic platform for promoting trade, showcasing innovation, and strengthening economic ties within the automotive industry. Over 300 exhibitors and more than 10,000 professional visitors from across the Middle East, Africa, Central Asia, South Asia, and Europe attended. Fales Grand General Trading LLC, a prominent UAE distributor, played a central role at the expo, reinforcing its commitment to bringing advanced automotive products to the market.

The expo offered direct access to China’s renowned auto parts industry, known for its advanced manufacturing and technological innovation. For Fales Grand, this event wasn’t just about participating—it was about actively fostering the UAE’s sustainable automotive future. With a legacy of 25 years in the industry, Fales Grand’s presence at the expo emphasized its commitment to driving automotive excellence and advancing global collaborations.

Wall of logos representing exhibitors at the UAE China Tyre & Auto Parts Expo 2025, including Fales Grand and other global automotive brands.

2. Fales Grand’s Commanding Presence: A Hub of Automotive Excellence at Expo Centre Sharjah

The UAE China Tyre & Auto Parts Expo 2025 served as a dynamic platform for industry leaders and manufacturers. Fales Grand General Trading LLC made a significant impact at the Expo Centre Sharjah, drawing attention with their meticulously organized booth and branded displays. The company’s strategic presence was exemplified through a partnership with Linglong Tire, a major Chinese manufacturer, further strengthening Fales Grand’s role as a distributor of high-quality automotive products in the UAE.

Fales Grand representatives, easily recognizable by their navy blue polo shirts, were engaged in discussions with VIPs and industry professionals. The company’s booth prominently displayed a range of products, from tires to lubricants, demonstrating their comprehensive offerings. A key moment was the collaboration announcement with Linglong Tire, emphasizing Fales Grand’s evolving role as a market enabler.

This collaboration with Linglong, highlighted by the visit of Mr. Aaron, VP of Linglong Tire, underscored Fales Grand’s strategic alignment with global manufacturers. By showcasing their partnership at the UAE expo, Fales Grand reinforced its importance in the UAE market, ensuring the introduction of high-quality, advanced tire solutions tailored to the region’s needs.

3. Navigating Tomorrow: Key Trends Shaping the UAE’s Automotive & Tire Aftermarket

The UAE’s automotive sector is booming, driven by high vehicle ownership, an affinity for luxury cars, and a growing demand for premium aftermarket services. The market is shaped by the region’s extreme climate, making durable tires and quality automotive components essential.

The electric vehicle (EV) revolution is one of the most significant trends, with over 147,000 electric and hybrid cars on UAE roads by 2024. EV registrations are growing by more than 25% annually, supported by government policies like free charging, parking privileges, and a rapidly expanding charging infrastructure. The UAE aims to have 1,000 charging stations by the end of 2025 and 70,000 by 2030 in Abu Dhabi.

As the UAE pushes forward with smart mobility initiatives, including autonomous and flying taxis, Fales Grand is perfectly positioned to cater to the evolving automotive landscape. With the growing demand for EVs, the aftermarket is adapting with new technologies, including intelligent tires with embedded sensors for predictive maintenance, which are gaining traction in the market.

4. Fales Grand’s Unrivaled Edge: Powering the Future of Mobility

Fales Grand General Trading LLC stands out in the UAE automotive market with its diversified product portfolio, offering automotive tires, tubes, and batteries. Their partnership with globally recognized brands like Linglong Tire, Double Star, and Dong-Ah Battery allows Fales Grand to deliver high-quality, reliable products that cater to the needs of the local market.

The company’s extensive portfolio includes both partner brands and its own private labels, ensuring a wide range of solutions for various vehicle types, from traditional internal combustion engine (ICE) vehicles to the rapidly growing electric vehicle (EV) segment. This product diversity enables Fales Grand to meet the unique demands of the UAE’s automotive sector, particularly in the EV space, which is experiencing exponential growth.

5. Conclusion: Fales Grand – Your Partner in Automotive Progress

Fales Grand’s participation in the UAE China Tyre & Auto Parts Expo 2025 highlighted its leadership in the automotive industry. Through strategic partnerships, particularly with Linglong Tire, Fales Grand has demonstrated its commitment to driving innovation, quality, and global collaboration.

With 25 years of experience, a robust presence in the UAE, China, and Iraq, and a comprehensive portfolio of certified products, Fales Grand is poised to shape the future of automotive solutions in the region. As the UAE shifts toward electric vehicles and smart mobility, Fales Grand’s deep understanding of the market and commitment to quality position it as the ideal partner for businesses seeking to capitalize on the region’s transformative automotive landscape.

Partner with Fales Grand to leverage its extensive market access, global supply chain, and expertise in delivering high-quality automotive products. Explore how Fales Grand can help drive your business forward in the rapidly evolving world of mobility.

Fales Grand – Linglong in the UAE

An advertisement for LingLong tires featuring five different tire models displayed against a blue background with the LingLong logo and slogan 'The world at your reach...' at the top. Below, it reads 'Follow LingLong UAE on:' followed by social media icons for Facebook, Instagram, LinkedIn, X (Twitter), and WhatsApp.

Meet the Brands-Fales Grand & Linglong Tires



The brand’s entire line of high-performance tires will now be accessible throughout the UAE through a single, dependable channel as Fales Grand has been collaborated as the one of the agent distributors of Linglong Tires.

This is a commitment to quality, trust, and long-term value, instead of just another business deal.

 

Why is this important?

Consumers receive solid after-sales service,local support, training, professional tyre installation at local approved Linglong tyre dealers, and easier access to genuine Linglong tyres in the United Arab Emirates.

What This Partnership Means:

 

Linglong Tires finds a partner who has extensive expertise in the UAE market.

 

Why Falsegrand? Because their honesty, punctuality, and customer-first thinking have been the cornerstones of their reputation. Linglong saw a long-term growth partner as well as a distributor.This is a commitment to quality, trust, and long-term value because Fales Grand is more than just a distributor.

“Fales Grand” Authorized Auto Distributor in the UAE:

An automotive distributor with headquarters in the United Arab Emirates, Fales Grand is recognized for providing high-quality tires, parts, and post-purchase assistance throughout the region. Based on market knowledge and local experience, the business has established itself as a solid channel between global brands and UAE consumers.

 

  • Quick supply chain with options for same-day delivery and instant stock updates.
  • Real goods, open pricing, and licensed technical assistance.
  • Trusted by company owners, retailers, and workshops in a variety of industries.

 

Fales Grand is the perfect partner for international automakers going into the GCC market because of its strong distribution network and customer-first thought.

Industry Impact & Market Benefits:
This partnership changes the landscape of the UAE tire market. With Fales Grand as one of the huge distributors, Linglong Tires will now have a direct and stable presence in the country.

 

Key outcomes: 

  • Retailers gain access to consistent supply, official pricing, and after sales support.
  • Motorists benefit from bulk purchasing, technical training, and warranty coverage.
  • Car owners get genuine tires, better road safety, and competitive pricing.

 

The move also supports local automotive trade, toughens supply chain development, and brings global tire technology directly to UAE roads. It aligns with national goals for product realness, vehicle safety, and economic localization in the auto sector.


Partnership That Lasted – 20 Years Together:

For more than two decades, Fales Grand and Linglong Tires have been partners. This indicates that they have been collaborating since the start, developing, growing, and gaining trust.

 

Why this matters:

 

  • They have been working together to develop the UAE market for more than 20 years.
  • Linglong’s entry and expansion in the region were facilitated by Fales Grand.
  • Their long-standing collaboration shows excellent results and strong trust.
  • Understanding one another’s methods of operation allows both businesses to operate more quickly and intelligently.



With Fales Grand as the one of the biggest distributors, Linglong Tires is more accessible than ever across the UAE. Together, they’re not just delivering tires, they’re delivering confidence, quality, and a smoother drive for everyone on the road.

Automechanika Dubai 2024

Fales Grand General Trading team participating in Automechanika 2024, posing with international delegates and partners at the Crystal Tire booth.

Uncover new opportunities and valuable insights at Automechanika 2024. Network with key players, source the latest products, and explore the future of the automotive industry.

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3rd UAE China Tyre & Auto Parts Expo 2024

An exhibition hall bustling with activity at the 3rd UAE China Tire & Auto Parts Expo 2024, featuring various booths and attendees engaging in discussions.

UAE China Tire & Auto Parts Expo 2024: A Hub for Trade and Innovation

The 3rd UAE China Tire & Auto Parts Expo 2024 is renowned for its role in promoting trade relations between the United Arab Emirates and China. Organized by Shandong Port Overseas Supply Chain (Qingdao) Co., Ltd. and Hualun Inter Tech FZCO, and managed exclusively by Inter Commerce Expo Corporation, the exhibition serves as an essential platform for business networking and showcases the latest advances in the sector.

Event Overview

The event of the third edition of the China Tire & Auto Parts Expo of the United Arab Emirates is expected to take place at the Expo Centre in Sharjah from 27 to 29 May 2024. Organized by Shandong Port Group Overseas Supply Chain (Qingdao) Co., Ltd and Hualun Inter Tech FZCO, organized by Inter Commerce Expo Corporation.

Past Expo Successes

2022 Expo Highlights

In 2022, the first UAE CHINA TIRE & AUTO PARTS EXPO was successfully held from 24 to 26 November 2022. The President of the Sharjah Chamber of Commerce and Industry was inaugurated on the opening day. More than 40 Chinese manufacturers of famous brands participated to present their latest products and technologies. 1,611 trade visitors were received from the United Arab Emirates, Saudi Arabia, Iran, Algeria, India and 14 other countries during the three-day event.

2023 Expo Results

In 2023, the 2nd UAE CHINA TIRE & AUTO PARTS EXPO lasted 3 days from 29 to 31 May, covering an exhibition area of 5,000 square meters with a total of 138 standard booths. The exhibition invited nearly ten thousand professionals from the tire and auto parts industry from the Middle East, Africa, Central Asia and South Asia to negotiate and visit. The expected transaction volume was $190 million, including $105 million for tires and auto parts and $85 million for automobiles.

Fales Grand’s Participation in 2024 Expo

“This year, with more than 280 world-renowned tire, auto parts and vehicle manufacturers, we are excited to warmly welcome businessmen from around the world to come together again, Networking with their industry peers and exploring new business opportunities, in which Fales Grand also participated and showcased its products”.

Fales Grand successfully participated in the 3rd EXPO OF WATER TIRES AND AUTOMATIC PARTS CHINA. By actively engaging in this important event, Fales Grand not only showcased its products, but also valuable links forged with many potential customers and suppliers. The exhibition offered Fales Grand the perfect setting to highlight its commitment to quality and innovation in the automotive sector. The participation in the 3rd edition of the UAE CHINA TIRE & AUTO PARTS EXPO is an important commercial success for the company.

With this participation, Fales Grand took the opportunity to network with key business players, share market ideas and explore new trends. This commitment not only improved the company’s visibility, but also strengthened its market position as a trusted supplier of high-quality automotive parts and services. Positive visitor feedback highlights how the exhibit helps companies like Fales Grand thrive by providing opportunities for meaningful business relationships. The relationships forged during the exhibition will likely lead to new business initiatives, connections and partnerships in the future.

The 3rd edition of the China Tire & Auto Parts Expo 2024 in the United Arab Emirates was inaugurated by Sheikh Majid Faisal Khalid Al Qasemi, Senior Vice President, in the presence of Saif Mohamed Al Midfa, CEO of Expo Center Sharjah.

Fales Grand has positioned itself as a major player in the automotive sector and has achieved significant benefits through its strategic participation in the 3rd edition of the China Tire & Auto Parts Expo in the United Arab Emirates.

In addition to a comprehensive exhibition of all types of car parts and tires, the event included forums where participants could discuss business and technological concerns.

Automechanika Dubai 2022

FALES GRAND GENERAL TRADING LLC successfully showcased its products and services at Automechanika Dubai 2022, connecting with visitors, customers, and suppliers. Learn about

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